Privacy Policy

1. Introduction

This Privacy Policy explains how the Chicken Road Website (“we”, “us”, “our”) collects, uses, stores, and protects information about users (“you”, “your”) when you visit or interact with the Website.

By using the Website, you agree to the practices described in this Privacy Policy. If you do not agree, you should discontinue use of the Website.

2. Scope

This Privacy Policy covers information processed through:

• Your browsing activity on the Website.
• Contact or feedback forms, if available.
• Cookies, analytics, and similar technologies used on the Website.

It does not apply to third-party websites, including online casinos and other external services that we may link to. Those sites have their own privacy policies, which you should review separately.

3. Information We May Collect

We may collect and process the following types of information:

3.1. Information You Provide Voluntarily

• Contact details, such as your name and email address, when you submit a contact form or send us an email.
• Any other information you choose to provide in messages or feedback submissions.

3.2. Automatically Collected Information

When you access the Website, certain technical data may be collected automatically, for example:

• IP address and approximate geographic location (where legally permitted).
• Browser type, device type, operating system, and language settings.
• Pages visited, time spent on pages, referring URLs, and click behaviour.
• Date and time of your visit.

This data is typically collected using cookies, analytics tools, and similar technologies.

4. How We Use Your Information

We may use the information we collect for the following purposes:

• To operate, maintain, and improve the Website’s performance and content.
• To understand how users interact with the Website and optimise user experience.
• To respond to your inquiries, questions, or feedback.
• To detect and prevent fraud, abuse, or security incidents.
• To comply with legal obligations or respond to lawful requests from authorities, where applicable.

We do not use personal data to make automated decisions that produce legal or similarly significant effects without human involvement.

5. Legal Bases for Processing (where applicable)

Depending on your jurisdiction, our legal bases for processing personal data may include:

• Your consent (e.g., for optional cookies or contact forms).
• Legitimate interests (e.g., Website analytics, security, and maintenance).
• Compliance with legal obligations (e.g., cooperation with regulatory authorities).

6. Cookies and Similar Technologies

The Website may use cookies and similar technologies to:

• Remember user preferences.
• Measure traffic and usage patterns.
• Attribute referrals to partner websites or affiliate programs.

Where required by law:

• We will ask for your consent before storing non-essential cookies on your device.
• You may be able to manage cookie preferences through a banner, settings tool, or your browser controls.

You can usually disable cookies in your browser settings, but this may affect the functionality or appearance of the Website.

7. Data Sharing and Third Parties

We may share limited data with:

• Service providers who assist with Website hosting, analytics, security, or communication tools.
• Affiliate or advertising partners, for the purpose of tracking referrals or measuring campaign performance, where applicable.
• Authorities or legal advisers if required by law or necessary to protect our rights, property, or safety.

We do not sell personal data to third parties.

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy, including:

• Maintaining Website functionality and security.
• Complying with legal, regulatory, or accounting obligations.
• Resolving disputes and enforcing agreements.

When data is no longer needed, we will delete or anonymise it, subject to any retention obligations imposed by law.

9. Data Security

We implement reasonable technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, or destruction, such as:

• Use of secure protocols (e.g., HTTPS) where implemented.
• Restricting access to personal data to personnel or service providers with a legitimate need to know.

No method of transmission or storage is completely secure. While we strive to protect your data, we cannot guarantee absolute security.

10. Your Rights

Depending on your location and applicable law, you may have some or all of the following rights regarding your personal data:

• Right to access: Request a copy of the personal data we hold about you.
• Right to rectification: Request correction of inaccurate or incomplete data.
• Right to erasure: Request deletion of your personal data, subject to legal limitations.
• Right to restrict processing: Ask us to limit how we use your data in certain cases.
• Right to object: Object to specific types of processing, such as direct marketing (if applicable).
• Right to data portability: Request to receive your data in a structured, commonly used format (where technically feasible and legally required).

To exercise these rights, contact us using the information provided on the Website. We may need to verify your identity before responding to your request.

11. International Transfers

If we or our service providers process data in countries outside your jurisdiction, we will take appropriate steps, where required by law, to ensure an adequate level of data protection. This may include contractual safeguards or other recognised mechanisms.

12. Third-Party Websites

The Website may contain links to external websites, including online casinos or gambling operators. We are not responsible for the privacy practices, content, or security of those third parties.

When you follow a link to another site, you should review its privacy policy and terms of use separately.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated revision date. Your continued use of the Website after changes are posted constitutes acceptance of the updated Policy.

14. Contact

If you have questions or requests regarding this Privacy Policy or your personal data, please contact us using the details or contact form provided on the Website.